Rob is not your average speaker. Sure, he’s an MCM, MCT, and MVP (since 2006). Sure, he runs a Gold Partner consultancy (LobsterPot Solutions in Australia) with two other Data Platform MVPs on the team; he’s written books and has run the Adelaide SQL Server User Group for over 14 years; he’s spent time on the PASS board and on the Australian Computer Society state executive. But when Rob gives presentations he does so without slides and challenges how you think about data. You can read some of Rob’s work at blogs.lobsterpot.com.au, or at sqlperformance.com, or catch him on Twitter at @rob_farley.