Wioleta Sokołowska is a marketer with over 10 years of experience in the media field. She was responsible for implementing media strategies combining offline and online media, consistently increasing Żabka’s brand presence in the digital world. Currently, as Senior Media Projects Manager at Żabka Polska, she develops projects focused on improving the efficiency of media buying and optimising results. She is an advocate of looking at marketing as an investment, not a cost, and looks for confirmation of this in data every day.